American Management Association Intl.

Manager of Catalog Marketing

US-NY-New York
3 months ago
Job ID
2017-1660
# Positions
1
Category
Marketing - Seminars

Overview

American Management Association International (www.amanet.org) is a world leader in talent development, advancing the skills of individuals to drive business success. AMA’s approach to improving performance combines experiential learning—learning through doing—with opportunities for ongoing professional growth at every step of one’s career journey. AMA supports the goals of individuals and organizations through a complete range of products and services, including classroom and virtual seminars, webcasts, webinars, podcasts, conferences, corporate and government solutions, business books and research. Organizations worldwide, including the majority of the Fortune 500, turn to AMA as their trusted partner in professional development and draw upon its experience to enhance skills, abilities and knowledge with noticeable results from day one.

 

AMA is looking for a Catalog Marketing Manager who will lead direct marketing strategies related to the course catalog and electronic channels and telesales campaigns linked to catalog efforts.

The Catalog Marketing Manager will recommend and manage marketing plans for the seminar catalog, working closely with the Catalog Circulation manager, marketing and portfolio staff, telesales and marketing communications to promote initiatives that support AMA’s overall growth and identify new opportunities to improve market penetration.

Responsibilities

  • Business strategy
      • Share responsibility for achieving annual revenue goals and for adhering to the expense budget.
      • Participate in developing the promotional strategy for print Catalogs, eCatalogs, and related e-marketing and telesales campaigns.
      • Evaluate key indicators to determine the effectiveness of catalog strategies and monitor progress against budget goals.  Recommend adjustments to strategies and tactics as appropriate to achieve financial goals.
  • Content & Creative strategy
      • Execute innovative and creative catalog strategies that achieve revenue growth and maximize the return on promotional investment.
      • Direct and work with Marketing Communications to develop customer communications that build brand awareness, highlight new products and capabilities, and create compelling offers that appeal to customer needs.
      • Manage campaign kickoff meetings, creative brief meetings, and telesales kickoffs to launch each campaign, sharing critical details with key stakeholders to achieve established objectives.
      • Provide direction to editorial freelancer for catalog articles; work with freelancer to gather rights and permissions.
      • Explore new catalog formats; determine ways to generate more catalog inquiries; and test the effectiveness of different offers and messages to key target audiences.
      • Manage direct marketing production logistics such as the pagination, mail plan, faculty highlights and ink jet message templates.
  • Campaign strategy
      • Develop and manage promotional strategy for AMA direct marketing campaigns including all catalog related formats, bind-in cards, inserts, ink jet messages, letters, emails, sweepstakes, and special offers.
      • Work with Digital Marketing and Telesales teams to appropriately integrate offline and online efforts.
      • Support circulation strategies geared toward relevant market segments, including but not limited to customer retention, acquisition, and account penetration, as well as audience segmentation strategies for women and government.
  • Other related duties

Qualifications

  • Bachelor degree required, MBA/MS preferred.
  • 7+ years of experience in direct marketing.
  • 5+ years of experience in catalog direct marketing, including contributing to the catalog strategic plan, providing creative direction, handling project management, and analyzing results.
  • Experience in integrating catalog offerings with website content and functionality.
  • Proven experience in creating innovative marketing and growth approaches/solutions.
  • Experience evaluating and interpreting catalog metrics and a proven ability to take appropriate action to modify or capitalize on results.
  • Team player with demonstrated ability to collaborate with others.
  • Strong written and oral communications skills.
  • Strong interpersonal skills aligned with AMA values.
  • Travel in accordance with business need.

 

An EOE/AA Employer, M/F/Individuals with Disabilities/Veterans- an ADA compliance organization

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