American Management Association (www.amanet.org) is a world leader in talent development, advancing the skills of individuals to drive business success. AMA’s approach to improving performance combines experiential learning—learning through doing—with opportunities for ongoing professional growth at every step of one’s career journey. AMA supports the goals of individuals and organizations through a complete range of products and services, including classroom and virtual seminars, webcasts, webinars, podcasts, conferences, corporate and government solutions, business books and research. Organizations worldwide, including the majority of the Fortune 500, turn to AMA as their trusted partner in professional development and draw upon its experience to enhance skills, abilities and knowledge with noticeable results from day one.
AMA is looking for a self-motivated Digital Designer to join our Creative team to design and create engaging emails, landing pages and creative assets that enhances AMA’s digital experience. This role will be responsible for implementing best practices for effective email designs that support our marketing strategy and drive revenue. Day-to-day role consists of 50% design and 50% HTML coding.
Design, code and produce emails, landing pages, and digital assets for all promotional campaigns (including social media) for Marketing and Sales
Create efficiencies in workflow by designing and implementing responsive templates employing current best practices and design trends
Manage the entire email execution process including design, coding, QA across multiple email clients, and owning corrections in the internal review process
Effectively manage and execute complicated multi-version A/B testing for email campaigns and other digital components including personalization, offer variations, etc.
Evaluate existing emails/creatives and implement test plans to test our way to design improvements
Create assets for campaigns applying brand and messaging consistency across all channels
Communicate technical and design issues clearly to stakeholders and propose alternative solutions
Other related duties
An EEO/AA Employer - M/F/Individuals with Disabilities/Veterans - an ADA compliance organization