American Management Association (www.amanet.org) is a world leader in talent development, advancing the skills of individuals to drive business success. AMA’s approach to improving performance combines experiential learning—learning through doing—with opportunities for ongoing professional growth at every step of one’s career journey. AMA supports the goals of individuals and organizations through a complete range of products and services, including classroom and virtual seminars, webcasts, webinars, podcasts, corporate and government solutions, and research. Organizations worldwide, including the majority of the Fortune 500, turn to AMA as their trusted partner in professional development and draw upon its experience to enhance skills, abilities and knowledge with noticeable results from day one.
AMA is looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across digital channel.
This position will be responsible for establishing, executing, and maintaining the strategic vision of web marketing. The Digital Marketing Manager digital marketing campaigns including paid search and SEO and will work to execute the overall ecommerce strategy and be responsible for driving online P&L and customer experience for AMA websites. He/she will be responsible for optimizing the digital channel to drive customer engagement and online sales. This position will manage the redesign of the company website and will direct the development of design, structure, and navigation and content to ensure proper and consistent communication of brand image and drive/maximize sales opportunities.
An EOE/AA Employer, M/F/Individuals with Disabilities/Veterans- an ADA compliance organization