American Management Association Intl.

  • Marketing & Membership Coordinator

    Location US-NY-New York
    Posted Date 3 weeks ago(6/25/2018 6:44 PM)
    Job ID
    # Positions
    Marketing Communications - E-Marketing
  • Overview

    American Management Association ( is a world leader in talent development, advancing the skills of individuals to drive business success. AMA’s approach to improving performance combines experiential learning—learning through doing—with opportunities for ongoing professional growth at every step of one’s career journey. AMA supports the goals of individuals and organizations through a complete range of products and services, including classroom and virtual seminars, webcasts, webinars, podcasts, corporate and government solutions, and research. Organizations worldwide, including the majority of the Fortune 500, turn to AMA as their trusted partner in professional development and draw upon its experience to enhance skills, abilities and knowledge with noticeable results from day one. 


    AMA’s Marketing & Membership Coordinator will assist in increasing membership enrollment, driving membership revenue, and supporting the growth of the Women’s Leadership Center and our core seminar business.


    The Marketing & Membership Coordinator will be responsible for job functions:


    • Work with Marketing Manager in updating all communications with existing and new members, including renewal emails and letters, and member welcome kits.
    • Assist with email promotions communicating details and benefits of new e-Membership program.
    • Help update printed and online materials as we enhance member benefits.
    • Assist with maintaining e-Member list and renewals.
    • Analyze data in membership trends looking for areas of improvement.
    • Work closely with Customer Care team to help answer member questions and support member accounts.
    • Collaborate with marketing, finance and database teams to identify key statistics to include in membership dashboard reports and assist in building the reports.
    • Survey members to determine most valuable benefits and potential future benefits.
    • Assist with membership research surveys, reporting statistics and survey results.
    • Improve communications with Executive and Participating Members, promoting increased awareness and utilization of member benefits throughout organizations
    • Support efforts to convert employees of corporate member companies into participating members to grow our membership database.
    • Analyze membership, seminar savings pass, and annual pass customers.
    • Help with Women’s Leadership Center (WLC) membership projects.
    • Schedule, proof and test url links for weekly WLC email promotions.
    • Update and validate the content on the WLC website.
    • Use social media channels to promote both AMA and WLC.
    • Gather and analyze competitive intelligence for membership, seminars and WLC.
    • Provide support during the quarterly seminar scheduling process.
    • Other related duties




    To be considered for this role at AMA, the candidate must:


    • BA/BS required.

    • Proven ability to coordinate multiple projects

    • Strong familiarity with all Microsoft Office programs.

    • Good analytical and spreadsheet skills.

    • Excellent verbal and written communication skills.

    • Team player with strong interpersonal skills.

    • Good organization skills and keen attention to detail.

    • Travel in accordance with business need.

    An EOE/AA Employer, M/F/Individuals with Disabilities/Veterans- an ADA compliance organization


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